The idea of Open Streets originated in Bogota, Columbia in the 1970’s. Roads were closed to automobile traffic and made available, for limited periods of time, for walking, jogging, biking, dancing, playing, exercising, and socializing. Building on the success of these events and bridge building festivals worldwide, the River Roll & Stroll infuses the concept with a distinctly local flavor.

The River Roll and Stroll, a joint production between South Hadley and Holyoke, celebrates the Connecticut River, which has long tied together the two communities. With an unparalleled 360-degree view of the river and dam, residents from both communities and beyond will gather to revel in music, art, and a variety of activities—and to experience the Connecticut River in a whole new way. Organizers will again partner with the Robert E. Barrett Fishway to introduce residents to this valuable resource (open during the festival) and to provide outreach and education to community members about the waterway, its importance, and its care.

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